{"id":4068,"date":"2026-04-08T11:17:51","date_gmt":"2026-04-08T09:17:51","guid":{"rendered":"https:\/\/uprezeny.sk\/upre-women-has-a-new-look-who-designed-the-new-program-design\/"},"modified":"2026-05-04T15:31:52","modified_gmt":"2026-05-04T13:31:52","slug":"upre-women-has-a-new-look-who-designed-the-new-program-design","status":"publish","type":"post","link":"https:\/\/uprezeny.sk\/en\/upre-women-has-a-new-look-who-designed-the-new-program-design\/","title":{"rendered":"UPre women has a new look. Who designed the new program design?"},"content":{"rendered":"\t\t
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The UPre Women program deserved a design that embodies not only its mission but also the strength and courage of UPre women. And that is exactly what Sofia Str\u00e1ska, a student at the Faculty of Arts at TUKE in Ko\u0161ice, created. The new identity for UPre Women was the subject of her final-year project, and this is how it all came about.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Many final projects end up in a “drawer,” but Sofia’s design will be featured throughout the UPre women program. \u201cFor some time now, we\u2019ve felt that the UPre Women program deserves a unique identity that will define it, stand out on social media, and be creative. We reached out to M\u00e1ria Buj\u0148\u00e1kov\u00e1, a graphic artist, designer, and lecturer at the Faculty of Arts at TUKE, and she suggested that she offer the assignment to students as a term paper or final project. The offer was accepted by Sofia Str\u00e1ska, who was a third-year student at the Department of Design, Visual Communication Studio, at the time,\u201d explains Gabriela Kresti\u00e1n Kuch\u00e1rov\u00e1, PR manager for the program and the Carpathian Foundation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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For the first time, I felt that my schoolwork was making a real difference <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cI\u2019ve wanted to work on a project that helps Roma women for quite some time, so I accepted the offer right away. I think women from marginalized communities have an exceptionally hard time in life\u2014they often grow up in environments that don\u2019t give them the same opportunities as we do, and without support, it\u2019s almost impossible to break free from that. That is why I wanted to contribute, at least through my work, to something that truly matters. Combining graphic design with helping people was a clear YES for me,\u201d says Sofia, for whom working on the design was a very valuable experience: \u201cFor the first time, I felt that my schoolwork was having a real impact.\u201d It is a great honor to see that the identity will actually be used. It confirmed to me that graphic design can also have social significance. It is not just about aesthetics, but also a tool that fosters change\u2014it embodies hope, courage, and a new beginning. I worked with the beautiful photographs provided by the foundation and tried to give the entire visual design a positive tone\u2014to symbolize a new beginning. I chose a colorful and vibrant palette. Pink represents femininity, and gold comes from the Carpathian Foundation\u2019s identity, so I incorporated it as a unifying element.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand identity in the process and various color schemes.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sofia Str\u00e1ska. Foto: s\u00fakromn\u00fd arch\u00edv<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The logo Sofia designed features a symbol of the rising sun\u2014a new day, a new beginning. “I chose a font with rounded edges so it would look friendly rather than strict. The graphic features recurring arrows and arcs as a visual metaphor for growth and forward momentum. I created “Courage” as the central theme of the brand identity. It expresses the inner strength of women who have decided to make a difference.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We didn\u2019t know how it would turn out<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cSofia prepared three different designs for us, which we tested and sent to relevant people\u2014partners, Roma men and women, people who work in marginalized communities, and regular social media users until we selected the winner, a color combination that appeals to a broad audience and strikes exactly the right balance between energy and empathy, which is essential for our program,\u201d recalls Gabriela Kresti\u00e1n Kuch\u00e1rov\u00e1, who goes on to describe her collaboration with Sofia: \u201cIt was interesting to establish a partnership with a young student who isn\u2019t yet a professional. We didn\u2019t know what to expect or how it would all turn out. But Sofia approached it very professionally. She responded skillfully to our feedback and changes, and she continued to refine many specific proposals even after the semester ended. She didn\u2019t just create a logo and color scheme; she also proposed designs for posters, flyers, promotional items, and more.\u201d The entire process was supervised by Sofia\u2019s instructor, the acclaimed designer and typographer Samo \u010carnok\u00fd: \u201cMy role in the process is to be a sort of mentor who tries to guide students onto the right path and help them successfully reach their goal. Sofia sketched out several possible paths and developed numerous variations and versions of the logo, from which we jointly selected the most suitable solution. However, the goal was not merely to design a brand, but a comprehensive visual system that is usable across various media and output types for both print and digital applications.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This is what a win-win partnership looks like<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cWorking with real clients has taught me to communicate better, respond to requests, and find solutions that are not only visually appealing but also functional,\u201d says Sofia. And what\u2019s the client\u2019s take on this? \u201cWe are extremely pleased with this opportunity and collaboration, and we would like to thank the Faculty of Arts at TUKE in Ko\u0161ice. Not only for the new visual identity, but also for the opportunity to collaborate with a student who brought a fresh perspective and energy to the process. Thanks to this, Sofia gained a deeper insight into the lives of people living in exclusion and collaborated with an NGO, which may influence her future direction. Perhaps she will help people in need as part of her profession, and perhaps she will inspire others as well,” concludes Gabriela Kresti\u00e1n Kuch\u00e1rov\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The UPre Women program deserved a design that embodies not only its mission but also the strength and courage of UPre women. The new identity for UPre Women was the subject of a final-year project, and this is how it all came about.<\/p>\n","protected":false},"author":4,"featured_media":4062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-4068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/posts\/4068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/comments?post=4068"}],"version-history":[{"count":1,"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/posts\/4068\/revisions"}],"predecessor-version":[{"id":4081,"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/posts\/4068\/revisions\/4081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/media\/4062"}],"wp:attachment":[{"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/media?parent=4068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/categories?post=4068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uprezeny.sk\/en\/wp-json\/wp\/v2\/tags?post=4068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}